International Marketing

Main Author: Cateora, Philip R.
Other Authors: Graham, John L., Gilly, Mary C., Money, R. Bruce
Published: New York, NY: McGraw Hill LLC, c2024.
Edition:9th ed.
Subjects:
LEADER 00716cam a2200217 7i4500
001 0000017239
005 20260716090000.0
020 |a 9781266151637  
090 0 0 |a 658.84/INT  
100 1 |a Cateora, Philip R.  
245 0 0 |a International Marketing   |c by Philip R. Cateora, R. Bruce Money, Mary C. Gilly & John L. Graham. 
250 |a 9th ed. 
260 |a New York, NY:   |b McGraw Hill LLC,   |c c2024. 
300 |a xxvi, 710 pages:   |b ill. (colour);   |c 24 cm. 
500 |a Includes bibliographical references & index 
650 0 |a International business enterprise  
650 0 |a Export marketing  
700 1 |a Graham, John L.  
700 1 |a Gilly, Mary C.  
700 1 |a Money, R. Bruce  
999 |a 1000027441  |b Book  |c Orange Spot