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International Marketing
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International Marketing
Main Author:
Cateora, Philip R.
Other Authors:
Graham, John L.
,
Gilly, Mary C.
,
Money, R. Bruce
Published:
New York, NY:
McGraw Hill LLC,
c2024.
Edition:
9th ed.
Subjects:
International business enterprise
Export marketing
Holdings
Description
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Item Description:
Includes bibliographical references & index
Physical Description:
xxvi, 710 pages: ill. (colour); 24 cm.
ISBN:
9781266151637
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