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International marketing
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International marketing
Main Author:
Cateora, Philip R.
Other Authors:
Gilly, Mary C
,
Graham, John L
,
Money, R. Bruce
Published:
New York, NY:
McGraw-Hill Education,
c2024.
Edition:
19th ed..
Subjects:
International marketing
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Item Description:
Includes bibliographical references & index
Physical Description:
xxvi, 710 pages: col.ill.; 28cm.
ISBN:
9781266151637
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