00582cam a2200181 7i4500 0000017182 20251006090000.0 9781398611580 658.827/SIN Singh, Jaywant Brand Management : principles and applications for effective branding by Jaywant Singh & Paurav Shukla. London ; New York: Kogan Page, c2024. xvi,344 pages; 24 cm. Includes index Branding (Marketing) Shukla, Paurav 1000027321 Book Red Spot 1000027348 Book Green Spot