Brand Management : principles and applications for effective branding
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
London ; New York:
Kogan Page,
c2024.
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| Subjects: |
| LEADER | 00582cam a2200181 7i4500 | ||
|---|---|---|---|
| 001 | 0000017182 | ||
| 005 | 20251006090000.0 | ||
| 020 | |a 9781398611580 | ||
| 090 | 0 | 0 | |a 658.827/SIN |
| 100 | 1 | |a Singh, Jaywant | |
| 245 | 1 | 0 | |a Brand Management : |b principles and applications for effective branding |c by Jaywant Singh & Paurav Shukla. |
| 260 | |a London ; New York: |b Kogan Page, |c c2024. | ||
| 300 | |a xvi,344 pages; |c 24 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Branding (Marketing) | |
| 700 | 1 | |a Shukla, Paurav | |
| 999 | |a 1000027321 |b Book |c Red Spot | ||
| 999 | |a 1000027348 |b Book |c Green Spot | ||