Description: Brand Management :

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Brand Management : principles and applications for effective branding

Main Author:	Singh, Jaywant
Other Authors:	Shukla, Paurav
Published:	London ; New York: Kogan Page, c2024.
Subjects:	Branding (Marketing)

Item Description:	Includes index
Physical Description:	xvi,344 pages; 24 cm.
ISBN:	9781398611580