00882cam a2200253 7i4500 0000017149 20250722090000.0 9781292314969 658.827/KEL Keller, Kevin Lane Strategic Brand Management : building, measuring, and managing brand equity Kevin Lane Keller, Vanitha Swaminathan.. 5th ed.. Harlow, England: Pearson Education Limited, c2020. 621 pages: Illustrations (colour); 28 cm. includes bibliographical references and index Marketing Brand name products Brand management Digital branding Swaminathan, Vanitha 1000027250 Book Red Spot 1000027251 Book Green Spot 1000027368 Book Orange Spot 1000027369 Book Yellow Spot