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| LEADER |
00882cam a2200253 7i4500 |
| 001 |
0000017149 |
| 005 |
20250722090000.0 |
| 020 |
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|a 9781292314969
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| 090 |
0 |
0 |
|a 658.827/KEL
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| 100 |
1 |
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|a Keller, Kevin Lane
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| 245 |
1 |
0 |
|a Strategic Brand Management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller, Vanitha Swaminathan..
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| 250 |
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|a 5th ed..
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| 260 |
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|a Harlow, England:
|b Pearson Education Limited,
|c c2020.
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| 300 |
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|a 621 pages:
|b Illustrations (colour);
|c 28 cm.
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| 500 |
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|a includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
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| 650 |
|
0 |
|a Brand name products
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| 650 |
|
0 |
|a Brand management
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| 650 |
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0 |
|a Digital branding
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| 700 |
1 |
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|a Swaminathan, Vanitha
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| 999 |
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|a 1000027250
|b Book
|c Red Spot
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| 999 |
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|a 1000027251
|b Book
|c Green Spot
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| 999 |
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|a 1000027368
|b Book
|c Orange Spot
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| 999 |
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|a 1000027369
|b Book
|c Yellow Spot
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