Strategic Brand Management : building, measuring, and managing brand equity
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| Other Authors: | |
| Published: |
Harlow, England:
Pearson Education Limited,
c2020.
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| Edition: | 5th ed.. |
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| Item Description: | includes bibliographical references and index |
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| Physical Description: | 621 pages: Illustrations (colour); 28 cm. |
| ISBN: | 9781292314969 |