Keller, K. L., & Swaminathan, V. (2020). Strategic Brand Management: Building, measuring, and managing brand equity (5th ed.). Harlow, England: Pearson Education Limited.
Chicago Style CitationKeller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Harlow, England: Pearson Education Limited, 2020.
MLA CitationKeller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Harlow, England: Pearson Education Limited, 2020.
Warning: These citations may not always be 100% accurate.