Strategic Brand Management : building, measuring, and managing brand equity

Main Author: Keller, Kevin Lane
Other Authors: Swaminathan, Vanitha
Published: Harlow, England: Pearson Education Limited, c2020.
Edition:5th ed..
Subjects:

Library Level 6

Call Number: 658 827 KEL
Accession Item Category Format Status Notes
1000027250 Red Spot Book AVAILABLE
1000027251 Green Spot Book AVAILABLE
1000027368 Orange Spot Book AVAILABLE
1000027369 Yellow Spot Book AVAILABLE