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Advertising media planning : a brand management approach

Main Author:	Kelley, Larry D., 1955- (Author)
Other Authors:	Sheehan, Kim Bartel( 1958-), Dobias, Lisa, Koranda, David
Published:	New York, NY: Routledge, c2023.
Edition:	5th edition.
Subjects:	Marketing Brand name products Advertising media planning

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