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Advertising media planning :
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Advertising media planning : a brand management approach
Main Author:
Kelley, Larry D., 1955-
(Author)
Other Authors:
Sheehan, Kim Bartel( 1958-)
,
Dobias, Lisa
,
Koranda, David
Published:
New York, NY:
Routledge,
c2023.
Edition:
5th edition.
Subjects:
Marketing
Brand name products
Advertising media planning
Holdings
Description
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