00779cam a2200241 7i4500 0000017089 20240523090000.0 9781032192154 659.1/ADV Kelley, Larry D., 1955- author Advertising media planning : a brand management approach Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. 5th edition. New York, NY: Routledge, c2023. x, 301 pages; 24 cm. Includes index Marketing Brand name products Advertising media planning Sheehan, Kim Bartel( 1958-) Dobias, Lisa Koranda, David 1000027121 Book Red Spot 1000027123 Book Green Spot