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| LEADER |
00779cam a2200241 7i4500 |
| 001 |
0000017089 |
| 005 |
20240523090000.0 |
| 020 |
|
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|a 9781032192154
|
| 090 |
0 |
0 |
|a 659.1/ADV
|
| 100 |
1 |
|
|a Kelley, Larry D.,
|d 1955-
|e author
|
| 245 |
0 |
0 |
|a Advertising media planning :
|b a brand management approach
|c Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.
|
| 250 |
|
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|a 5th edition.
|
| 260 |
|
|
|a New York, NY:
|b Routledge,
|c c2023.
|
| 300 |
|
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|a x, 301 pages;
|c 24 cm.
|
| 500 |
|
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|a Includes index
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| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Brand name products
|
| 650 |
|
0 |
|a Advertising media planning
|
| 700 |
1 |
|
|a Sheehan, Kim Bartel(
|d 1958-)
|
| 700 |
1 |
|
|a Dobias, Lisa
|
| 700 |
1 |
|
|a Koranda, David
|
| 999 |
|
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|a 1000027121
|b Book
|c Red Spot
|
| 999 |
|
|
|a 1000027123
|b Book
|c Green Spot
|
