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Advertising media planning : a brand management approach

Main Author: Kelley, Larry D., 1955- (Author)
Other Authors: Sheehan, Kim Bartel( 1958-), Dobias, Lisa, Koranda, David
Published: New York, NY: Routledge, c2023.
Edition:5th edition.
Subjects:
Marketing
Brand name products
Advertising media planning
Item Description:Includes index
Physical Description:x, 301 pages; 24 cm.
ISBN:9781032192154

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