APA Citation

Kelley, L. D., Sheehan, K. B. 1., Dobias, L., & Koranda, D. (2023). Advertising media planning: A brand management approach (5th edition.). New York, NY: Routledge.

Chicago Style Citation

Kelley, Larry D., Kim Bartel( 1958-) Sheehan, Lisa Dobias, and David Koranda. Advertising Media Planning: A Brand Management Approach. 5th edition. New York, NY: Routledge, 2023.

MLA Citation

Kelley, Larry D., Kim Bartel( 1958-) Sheehan, Lisa Dobias, and David Koranda. Advertising Media Planning: A Brand Management Approach. 5th edition. New York, NY: Routledge, 2023.

Warning: These citations may not always be 100% accurate.