00551cam a2200193 7i4500 0000017088 20240523090000.0 9780357033753 658.8/ PRI Pride, William M. author Marketing William M. Pride and O.C. Ferrell. 2018 edition. Boston, MA: Cengage Learning, c2018. xxxi, 686 pages; 28 cm. Includes index Marketing Ferrell, O.C. 1000027116 Book Red Spot 1000027127 Book Green Spot