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Marketing
Main Author:
Pride, William M.
(Author)
Other Authors:
Ferrell, O.C.
Published:
Boston, MA:
Cengage Learning,
c2018.
Edition:
2018 edition.
Subjects:
Marketing
Holdings
Description
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Item Description:
Includes index
Physical Description:
xxxi, 686 pages; 28 cm.
ISBN:
9780357033753
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