APA Citation

Pride, W. M., & Ferrell, O. (2018). Marketing (2018 edition.). Boston, MA: Cengage Learning.

Chicago Style Citation

Pride, William M., and O.C Ferrell. Marketing. 2018 edition. Boston, MA: Cengage Learning, 2018.

MLA Citation

Pride, William M., and O.C Ferrell. Marketing. 2018 edition. Boston, MA: Cengage Learning, 2018.

Warning: These citations may not always be 100% accurate.