00906cam a2200241 7i4500 0000017071 20240223090000.0 9780134480435 659.1/ ADV Advertising & IMC Advertising & IMC : principles & practice by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and William Wells, University of Minnesota. New York: Pearson, c2019. xxx, 634 pages: colour illustrations; 28 cm. Includes bibliographical and index Advertising Moriarty, Sandra Mitchell, Nancy Wells, William Wood, Charles 1000027077 Book Green Spot 1000027078 Book Green Spot 1000027079 Book White Spot 1000027080 Book Red Spot