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| LEADER |
00906cam a2200241 7i4500 |
| 001 |
0000017071 |
| 005 |
20240223090000.0 |
| 020 |
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|a 9780134480435
|
| 090 |
0 |
0 |
|a 659.1/ ADV
|
| 100 |
1 |
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|a Advertising & IMC
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| 245 |
0 |
0 |
|a Advertising & IMC :
|b principles & practice
|c by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and William Wells, University of Minnesota.
|
| 260 |
|
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|a New York:
|b Pearson,
|c c2019.
|
| 300 |
|
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|a xxx, 634 pages:
|b colour illustrations;
|c 28 cm.
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| 500 |
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|a Includes bibliographical and index
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| 650 |
|
0 |
|a Advertising
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| 700 |
1 |
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|a Moriarty, Sandra
|
| 700 |
1 |
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|a Mitchell, Nancy
|
| 700 |
1 |
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|a Wells, William
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| 700 |
1 |
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|a Wood, Charles
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| 999 |
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|a 1000027077
|b Book
|c Green Spot
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| 999 |
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|a 1000027078
|b Book
|c Green Spot
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| 999 |
|
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|a 1000027079
|b Book
|c White Spot
|
| 999 |
|
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|a 1000027080
|b Book
|c Red Spot
|
