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Advertising & IMC :
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Advertising & IMC : principles & practice
Main Author:
Advertising & IMC
Other Authors:
Moriarty, Sandra
,
Mitchell, Nancy
,
Wells, William
,
Wood, Charles
Published:
New York:
Pearson,
c2019.
Subjects:
Advertising
Holdings
Description
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Item Description:
Includes bibliographical and index
Physical Description:
xxx, 634 pages: colour illustrations; 28 cm.
ISBN:
9780134480435
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