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| LEADER |
00635cam a2200193 7i4500 |
| 001 |
0000017036 |
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20230816090000.0 |
| 020 |
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|a 9780367770624
|
| 090 |
0 |
0 |
|a 658.802/PER
|
| 100 |
1 |
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|a Percy, Larry
|e author
|
| 245 |
0 |
0 |
|a Strategic integrated marketing communications
|c Larry Percy.
|
| 250 |
|
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|a 4th Edition.
|
| 260 |
|
|
|a London:
|b Routledge,
|c 2023.
|
| 300 |
|
|
|a xiv, 303 pages:
|b illustrations (black and white);
|c 25 cm.
|
| 500 |
|
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Strategic planning
|
| 650 |
|
0 |
|a Communication in marketing
|
| 999 |
|
|
|a 1000027010
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000027012
|b Book
|c Red Spot
|
