00624cam a2200193 7i4500 0000017035 20230804090000.0 9781138593640 658.802/ABR Abratt, Russell author Strategic marketing : concepts and cases Russell Abratt, Michael Bendixen. London: Routledge, 2019. x, 147 pages; c2019. Includes bibliographical references and index Marketing -- Management Strategic planning Bendixen, Michael 1000027008 Book Red Spot 1000027009 Book Green Spot