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LEADER |
00624cam a2200193 7i4500 |
001 |
0000017035 |
005 |
20230804090000.0 |
020 |
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|a 9781138593640
|
090 |
0 |
0 |
|a 658.802/ABR
|
100 |
1 |
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|a Abratt, Russell
|e author
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245 |
0 |
0 |
|a Strategic marketing :
|b concepts and cases
|c Russell Abratt, Michael Bendixen.
|
260 |
|
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|a London:
|b Routledge,
|c 2019.
|
300 |
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|a x, 147 pages;
|c c2019.
|
500 |
|
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|a Includes bibliographical references and index
|
650 |
|
0 |
|a Marketing --
|x Management
|
650 |
|
0 |
|a Strategic planning
|
700 |
1 |
|
|a Bendixen, Michael
|
999 |
|
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|a 1000027008
|b Book
|c Red Spot
|
999 |
|
|
|a 1000027009
|b Book
|c Green Spot
|