Strategic marketing : concepts and cases

Main Author: Abratt, Russell (Author)
Other Authors: Bendixen, Michael
Published: London: Routledge, 2019.
Subjects:
LEADER 00624cam a2200193 7i4500
001 0000017035
005 20230804090000.0
020 |a 9781138593640  
090 0 0 |a 658.802/ABR  
100 1 |a Abratt, Russell   |e author  
245 0 0 |a Strategic marketing :   |b concepts and cases   |c Russell Abratt, Michael Bendixen. 
260 |a London:   |b Routledge,   |c 2019. 
300 |a x, 147 pages;   |c c2019. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing --   |x Management  
650 0 |a Strategic planning  
700 1 |a Bendixen, Michael  
999 |a 1000027008  |b Book  |c Red Spot 
999 |a 1000027009  |b Book  |c Green Spot