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Strategic marketing :
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Strategic marketing : concepts and cases
Main Author:
Abratt, Russell
(Author)
Other Authors:
Bendixen, Michael
Published:
London:
Routledge,
2019.
Subjects:
Marketing --
>
Management
Strategic planning
Holdings
Description
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Item Description:
Includes bibliographical references and index
Physical Description:
x, 147 pages; c2019.
ISBN:
9781138593640
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