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| LEADER |
00656cam a2200193 7i4500 |
| 001 |
0000017025 |
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20230615090000.0 |
| 020 |
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|a 9780367436230
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| 090 |
0 |
0 |
|a 659.144/JUS
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| 100 |
1 |
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|a Juska, Jerome M.
|
| 245 |
0 |
0 |
|a Integrated marketing communication :
|b advertising and promotion in a digital world
|c Jerome M. Juska.
|
| 250 |
|
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|a 2nd edition.
|
| 260 |
|
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|a New York, NY:
|b Routledge,
|c c2021.
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| 300 |
|
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|a xxix, 300 pages:
|b illustrations;
|c 25 cm.
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| 500 |
|
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Internet marketing
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| 650 |
|
0 |
|a Internet advertising
|
| 999 |
|
|
|a 1000026963
|b Book
|c Red Spot
|
| 999 |
|
|
|a 1000026964
|b Book
|c Green Spot
|
