Integrated marketing communication : advertising and promotion in a digital world
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| Published: |
New York, NY:
Routledge,
c2021.
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| Edition: | 2nd edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxix, 300 pages: illustrations; 25 cm. |
| ISBN: | 9780367436230 |