Kotler, P., & Armstrong, G. (2021). Principles of Marketing (18th edition [Global edition].). New York: Pearson Education Limited.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 18th edition [Global edition]. New York: Pearson Education Limited, 2021.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 18th edition [Global edition]. New York: Pearson Education Limited, 2021.
Warning: These citations may not always be 100% accurate.