|
|
|
|
| LEADER |
00671cam a2200217 7i4500 |
| 001 |
0000016948 |
| 005 |
20220411090000.0 |
| 020 |
|
|
|a 9781337110211
|
| 090 |
0 |
0 |
|a 659.1/OGU
|
| 100 |
1 |
|
|a O'Guinn, Thomas C.
|e author
|
| 245 |
0 |
0 |
|a Advertising and integrated brand promotion.
|
| 250 |
|
|
|a 8th edition.
|
| 260 |
|
|
|a Australia:
|b Cengage,
|c c2019.
|
| 300 |
|
|
|a xxiii, 425 pages:
|b illustrations;
|c 28 cm.
|
| 500 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Allen, Chris T.
|
| 700 |
1 |
|
|a Scheinbaum, Angeline Close
|
| 700 |
1 |
|
|a Semenik, Richard J.
|
| 999 |
|
|
|a 1000026810
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000026811
|b Book
|c Red Spot
|
