Description: Advertising and integrated brand promotion.

Main Author:	O'Guinn, Thomas C. (Author)
Other Authors:	Allen, Chris T., Scheinbaum, Angeline Close, Semenik, Richard J.
Published:	Australia: Cengage, c2019.
Edition:	8th edition.
Subjects:	Advertising

Item Description:	Includes bibliographical references and index.
Physical Description:	xxiii, 425 pages: illustrations; 28 cm.
ISBN:	9781337110211