O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (8th edition.). Australia: Cengage.
Chicago Style CitationO'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 8th edition. Australia: Cengage, 2019.
MLA CitationO'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 8th edition. Australia: Cengage, 2019.
Warning: These citations may not always be 100% accurate.