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Advertising and integrated brand promotion.
Main Author:
O'Guinn, Thomas C.
(Author)
Other Authors:
Allen, Chris T.
,
Scheinbaum, Angeline Close
,
Semenik, Richard J.
Published:
Australia:
Cengage,
c2019.
Edition:
8th edition.
Subjects:
Advertising
Holdings
Description
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Staff View
Library Level 6
Call Number:
659 1 OGU
Accession
Item Category
Format
Status
Notes
1000026810
Green Spot
Book
AVAILABLE
1000026811
Red Spot
Book
AVAILABLE
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