00852cam a2200241 7i4500 0000016920 20211112090000.0 9780170369824 658.83/MAR Zikmund, William Marketing Research by William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. 4th edition [Asia- Pacific edition]. South Melbourne, Victoria: Cengage Learning Aus., c2017. xxxi, 602 pages: col. illustrations; 26 cm. Includes biblioraphical references and index Marketing research Marketing research -- Study and teaching D'Alessandro, Steve Babin, Barry Lowe, Ben Winzar, Hume 1000026747 Book Green Spot 1000026748 Book Red Spot