Marketing Research

Main Author: Zikmund, William
Other Authors: D'Alessandro, Steve, Babin, Barry, Lowe, Ben, Winzar, Hume
Published: South Melbourne, Victoria: Cengage Learning Aus., c2017.
Edition:4th edition [Asia- Pacific edition].
Subjects:
LEADER 00852cam a2200241 7i4500
001 0000016920
005 20211112090000.0
020 |a 9780170369824  
090 0 0 |a 658.83/MAR  
100 1 |a Zikmund, William  
245 0 0 |a Marketing Research   |c by William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. 
250 |a 4th edition [Asia- Pacific edition]. 
260 |a South Melbourne, Victoria:   |b Cengage Learning Aus.,   |c c2017. 
300 |a xxxi, 602 pages:   |b col. illustrations;   |c 26 cm. 
500 |a Includes biblioraphical references and index 
650 0 |a Marketing research  
650 0 |a Marketing research --   |x Study and teaching  
700 1 |a D'Alessandro, Steve  
700 1 |a Babin, Barry  
700 1 |a Lowe, Ben  
700 1 |a Winzar, Hume  
999 |a 1000026747  |b Book  |c Green Spot 
999 |a 1000026748  |b Book  |c Red Spot