Marketing Research

Main Author: Zikmund, William
Other Authors: D'Alessandro, Steve, Babin, Barry, Lowe, Ben, Winzar, Hume
Published: South Melbourne, Victoria: Cengage Learning Aus., c2017.
Edition:4th edition [Asia- Pacific edition].
Subjects:
Item Description:Includes biblioraphical references and index
Physical Description:xxxi, 602 pages: col. illustrations; 26 cm.
ISBN:9780170369824