Zikmund, W., D'Alessandro, S., Babin, B., Lowe, B., & Winzar, H. (2017). Marketing Research (4th edition [Asia- Pacific edition].). South Melbourne, Victoria: Cengage Learning Aus..
Chicago Style CitationZikmund, William, Steve D'Alessandro, Barry Babin, Ben Lowe, and Hume Winzar. Marketing Research. 4th edition [Asia- Pacific edition]. South Melbourne, Victoria: Cengage Learning Aus., 2017.
MLA CitationZikmund, William, et al. Marketing Research. 4th edition [Asia- Pacific edition]. South Melbourne, Victoria: Cengage Learning Aus., 2017.
Warning: These citations may not always be 100% accurate.