Boone, L. E., & Kurtz, D. L. (2019). Contemporary Marketing (18th edition.). Boston,USA: Cengage Learning.
Chicago Style CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. 18th edition. Boston,USA: Cengage Learning, 2019.
MLA CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. 18th edition. Boston,USA: Cengage Learning, 2019.
Warning: These citations may not always be 100% accurate.