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| LEADER |
00662cam a2200205 7i4500 |
| 001 |
0000016811 |
| 005 |
20201224090000.0 |
| 020 |
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|a 9781260570991
|
| 090 |
0 |
0 |
|a 659.1/BEL
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| 100 |
1 |
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|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising and Promotion :
|b An Integrated Marketing Communications Perspective
|c by George Belch & Michael Belch.
|
| 250 |
|
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|a 12th edition.
|
| 260 |
|
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|a New York:
|b McGraw-Hill Education,
|c c 2021.
|
| 300 |
|
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|a xxxi, 740 pages : col.ill, ; 28 cm.
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| 500 |
|
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|a Includes index
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| 650 |
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0 |
|a Advertising
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| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Belch, Michael A.
|
| 999 |
|
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|a 1000026592
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000026593
|b Book
|c Red Spot
|
