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Advertising and Promotion : An Integrated Marketing Communications Perspective

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Published: New York: McGraw-Hill Education, c 2021.
Edition:12th edition.
Subjects:
Advertising
Sales promotion
Item Description:Includes index
Physical Description:xxxi, 740 pages : col.ill, ; 28 cm.
ISBN:9781260570991

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