Belch, G. E., & Belch, M. A. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th edition.). New York: McGraw-Hill Education.
Chicago Style CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12th edition. New York: McGraw-Hill Education, 2021.
MLA CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12th edition. New York: McGraw-Hill Education, 2021.
Warning: These citations may not always be 100% accurate.