Cover Image

QR Code

Services Marketing : People, Technology, Strategy

Main Author:	Wirtz, Jochen
Other Authors:	Lovelock, Christopher H.
Published:	New Jersey: World Scientific, c2016.
Edition:	8th edition.
Subjects:	Service industries -- > Marketing

Similar Items

Essentials of services marketing by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.
by: Wirtz, Jochen
Published: (2012)

Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.
by: Lovelock, Christopher

Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
by: Lovelock, Christopher H.

Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..
by: Lovelock, Christopher H.

Instructor's manual : service marketing by christopher Lovelock.
by: Lovelock, Christopher H.
Published: (2002)

Service management and marketing : customer management in service competition / by Christian Gronroos..
by: GrEonroos, Christian.

Principles of services marketing by Adrian Palmer.
by: Palmer, Adrian
Published: (2014)

Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].
by: Hoffman, K. Douglas

Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.
by: Zeithaml, Valarie A.

Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
by: Zeithaml, Valarie A.

Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
by: Zeithaml, Valarie A.

Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
by: Wilson, Alan

Service management : operations, strategy and information technology by Fitzsimmons, James A. and Mona J. Fitzsimmons..
by: Fitzsimmons, James A.
Published: (2000)

Service management and operations by Cengiz Haksever...[et al.].
Published: (2000)

Service operations management : improving service delivery.
by: Johnston, Robert
Published: (2012)

Customer service : skills for success / by Robert W. Lucas..
by: Lucas, Robert W.

Workskills for financial services/ by Mark Long...[et.al].

Workskills for financial services / by Mark Long ... [et.al].

Services Marketing by Christopher H.Lovelock.
by: Lovelock, Christopher H.
Published: (2001)

Food and Beverage Service by John Cousins, Dennis Lillicrap and Suzanne Weekes.
by: Cousins John
Published: (2014)

Working in the financial services industry / Kay Waters..
by: Waters, Kay.

Working in the financial services industry / Kay Waters..
by: Waters, Kay.

Marketing : concepts and strategies by William M Pride..
by: Pride, William M.
Published: (2003)

Marketing : concepts and strategies by William M Pride..
by: Pride, William M.
Published: (2003)

Marketing : concepts and strategies by William M Pride and O.C Ferrell.
by: Pride, William M.
Published: (2006)

At your service : a hands-on guide to the professional dining room by John W. Fischer and The Culinary Institute of America.
by: Fischer, John W.
Published: (2005)

At your service : a hands-on guide to the professional dining room by The Culinary Institute of America ; John W. Fischer.
by: Fischer, John W
Published: (2005)

International marketing : analysis and strategy by Sak Onkvisit [and] John J. Shaw.
by: Onkvisit,Sak
Published: (1993)

Presenting service : the ultimate guide for the foodservice professional by Lendal H. Kotschevar and Valentino Luciani.
by: Kotschevar, Lendal Henry
Published: (2006)

Marketing : concepts and strategies 2000e William M. Pride & O.C. Ferrell..
by: Pride, William M.
Published: (2000)

Essentials skills for human services by Cynthia Cannon Poindexter, Deborah Valentine & Patricia Conway..
by: Poindexter, Cynthia Cannon
Published: (1998)

Advance practce in human service agencies : issues, trends and treatment perspectives by Lupe Alle-Corliss..
by: Alle-Corliss, Lupe, 1956-
Published: (1999)

Marketing edited by John Stapleton.
Published: (1980)

Customer service : career success through customer loyalty by Paul R. Timm.
by: Timm, Paul R.
Published: (2014)

Marketing strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, and Brigitte Nicoulaud..
by: Hooley, Graham J.
Published: (2012)

Marketing strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud and John M. Rudd.
by: Hooley, Graham J
Published: (2017)

Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens..
by: Kotler, Philip.

Marketing : everybody's business Dave Needham, Rob Dransfield.
by: Needham, Dave
Published: (1991)

Marketing : an introduction by Gary Armstrong and Philip Kotler..
by: Armstrong, Gary
Published: (2002)

Marketing : HSC business studies by Graham Roll..
by: Roll, Graham
Published: (2001)