00634cam a2200193 7i4500 0000016810 20201224090000.0 9781944659011 658.823/WIR Wirtz, Jochen Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock. 8th edition. New Jersey: World Scientific, c2016. xvii, 783 pages: ill.colour); 28 cm. Includes index Service industries -- Marketing Lovelock, Christopher H. 1000026584 Book Green Spot 1000026585 Book Red Spot