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LEADER |
00634cam a2200193 7i4500 |
001 |
0000016810 |
005 |
20201224090000.0 |
020 |
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|a 9781944659011
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090 |
0 |
0 |
|a 658.823/WIR
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100 |
1 |
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|a Wirtz, Jochen
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245 |
0 |
0 |
|a Services Marketing :
|b People, Technology, Strategy
|c by Jochen Wirtz, Christopher Lovelock.
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250 |
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|a 8th edition.
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260 |
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|a New Jersey:
|b World Scientific,
|c c2016.
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300 |
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|a xvii, 783 pages:
|b ill.colour);
|c 28 cm.
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500 |
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|a Includes index
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650 |
|
0 |
|a Service industries --
|x Marketing
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700 |
1 |
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|a Lovelock, Christopher H.
|
999 |
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|a 1000026584
|b Book
|c Green Spot
|
999 |
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|a 1000026585
|b Book
|c Red Spot
|