Services Marketing : People, Technology, Strategy

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher H.
Published: New Jersey: World Scientific, c2016.
Edition:8th edition.
Subjects:
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005 20201224090000.0
020 |a 9781944659011  
090 0 0 |a 658.823/WIR  
100 1 |a Wirtz, Jochen  
245 0 0 |a Services Marketing :   |b People, Technology, Strategy   |c by Jochen Wirtz, Christopher Lovelock. 
250 |a 8th edition. 
260 |a New Jersey:   |b World Scientific,   |c c2016. 
300 |a xvii, 783 pages:   |b ill.colour);   |c 28 cm. 
500 |a Includes index 
650 0 |a Service industries --   |x Marketing  
700 1 |a Lovelock, Christopher H.  
999 |a 1000026584  |b Book  |c Green Spot 
999 |a 1000026585  |b Book  |c Red Spot