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Services Marketing : People, Technology, Strategy
Main Author:
Wirtz, Jochen
Other Authors:
Lovelock, Christopher H.
Published:
New Jersey:
World Scientific,
c2016.
Edition:
8th edition.
Subjects:
Service industries --
>
Marketing
Holdings
Description
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Item Description:
Includes index
Physical Description:
xvii, 783 pages: ill.colour); 28 cm.
ISBN:
9781944659011
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