APA Citation

Wirtz, J., & Lovelock, C. H. (2016). Services Marketing: People, Technology, Strategy (8th edition.). New Jersey: World Scientific.

Chicago Style Citation

Wirtz, Jochen, and Christopher H. Lovelock. Services Marketing: People, Technology, Strategy. 8th edition. New Jersey: World Scientific, 2016.

MLA Citation

Wirtz, Jochen, and Christopher H. Lovelock. Services Marketing: People, Technology, Strategy. 8th edition. New Jersey: World Scientific, 2016.

Warning: These citations may not always be 100% accurate.