00778cam a2200229 7i4500 0000016779 20200311090000.0 9780170411769 658.8/MKT Lamb, Charles W. MK TG 4 by Charles W. Lamb , Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner. 4th edition [Asia Pasific edition]. South Melbourne, Victoria: Cengage Learning Australia, c2018. x, 321, 16 pages: col. ill.; 28 cm. Includes bibliographical references and index Marketing McDaniel, Carl Summers, Jane Hair, Joseph F Gardiner, Michael 1000026491 Book Red Spot 1000026492 Book Green Spot