|  |  |  |  | 
| LEADER | 00778cam a2200229 7i4500 | 
| 001 | 0000016779 | 
| 005 | 20200311090000.0 | 
| 020 |  |  | |a 9780170411769 | 
| 090 | 0 | 0 | |a 658.8/MKT | 
| 100 | 1 |  | |a Lamb, Charles W. | 
| 245 | 0 | 0 | |a MK TG 4   
  |c by Charles W. Lamb , Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner. | 
| 250 |  |  | |a 4th edition [Asia Pasific edition]. | 
| 260 |  |  | |a South Melbourne, Victoria:  
  |b Cengage Learning Australia,  
  |c c2018. | 
| 300 |  |  | |a x, 321, 16 pages:  
  |b col. ill.;  
  |c 28 cm. | 
| 500 |  |  | |a Includes bibliographical references and index | 
| 650 |  | 0 | |a Marketing | 
| 700 | 1 |  | |a McDaniel, Carl | 
| 700 | 1 |  | |a Summers, Jane | 
| 700 | 1 |  | |a Hair, Joseph F | 
| 700 | 1 |  | |a Gardiner, Michael | 
| 999 |  |  | |a 1000026491 
  |b Book 
  |c Red Spot | 
| 999 |  |  | |a 1000026492 
  |b Book 
  |c Green Spot |