Marketing management

Main Author: Kotler, Philip.
Other Authors: Keller, Kevin Lane
Edition:15th edition.
Subjects:
LEADER 00641cam a2200181 7i4500
001 0000016761
005 20191203090000.0
020 |a 9780133856460  
090 0 0 |a 658.8/KOT  
100 1 |a Kotler, Philip.  
245 0 0 |a Marketing management   |c Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. 
250 |a 15th edition. 
300 |a xxii, 692 pages,118 variously numbered pages:   |b color illustrations;   |c 29 cm. 
500 |a includes bibliographical references and index 
650 0 |a Marketing --   |x Management.  
700 1 |a Keller, Kevin Lane  
999 |a 1000026457  |b Book  |c Red Spot 
999 |a 1000026458  |b Book  |c Green Spot