|
|
|
|
LEADER |
00641cam a2200181 7i4500 |
001 |
0000016761 |
005 |
20191203090000.0 |
020 |
|
|
|a 9780133856460
|
090 |
0 |
0 |
|a 658.8/KOT
|
100 |
1 |
|
|a Kotler, Philip.
|
245 |
0 |
0 |
|a Marketing management
|c Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
|
250 |
|
|
|a 15th edition.
|
300 |
|
|
|a xxii, 692 pages,118 variously numbered pages:
|b color illustrations;
|c 29 cm.
|
500 |
|
|
|a includes bibliographical references and index
|
650 |
|
0 |
|a Marketing --
|x Management.
|
700 |
1 |
|
|a Keller, Kevin Lane
|
999 |
|
|
|a 1000026457
|b Book
|c Red Spot
|
999 |
|
|
|a 1000026458
|b Book
|c Green Spot
|